SM Entertainment is bringing its star-studded roster to Europe with SMTOWN Live 2025 in London after 14 years. This marks the label’s first major K-pop concert on the continent since 2011.
The grand 30th-anniversary tour, SMTOWN LIVE [THE CULTURE, THE FUTURE], kicked off with two sold-out shows in Gocheok Sky Dome in Seoul in January. Last month, SMTOWN LIVE 2025 was held in Mexico (May 9) and Los Angeles (May 11). The tour will move to London later this month, followed by stops in Tokyo on August 9-10.
To celebrate SM Entertainment’s 30th anniversary, legendary and rising stars from the agency performed at the show. Lineups for most stops included aespa, TVXQ, NCT units, Hearts2Hearts, BoA, RIIZE, and more.
2025 SMTOWN LIVE in London Schedule
SMTOWN LIVE London is scheduled for June 28, 2025, at The O2 Arena (originally planned for Allianz Stadium Twickenham). The event will begin on Saturday at 6 PM (GMT). The venue was unexpectedly changed last week to The O2 Arena.
SM chose the UK’s leading indoor venue for the star-studded celebrations. The agency cited
This venue change allows us to offer an even more enhanced experience, with improved accessibility, protection from weather conditions, and immersive viewing from every seat.
SMTOWN LIVE London Lineup
SMTOWN London lineup includes the following artists
- TVXQ!
- Hoyeon of Girls’ Generation
- EXO (Suho, Chanyeol, Kai)
- Red Velvet (possibly without Yeri and Wendy)
- NCT 127
- NCT DREAM
- WayV
- aespa
- RIIZE
- NCT WISH
- nævis
- dearALICE
- Hearts2Hearts
- SMTR25 (SM Entertainment trainee group)
Note: The lineup is subject to change, some artists may not participate in the London show specifically due to scheduling conflicts or other issues.
SMTOWN LIVE London Tickets
Tickets for the London event went live on Thursday, February 27, 2025, on Konne Ticket. Tickets are divided into six categories with varying prices,
- Pink Blood VVIP – £550 (Hello Pink Blood session, special lounge, soundcheck event of 3-4 groups, VVIP Special gift, special entrance)
- Ultimate VIP – £400 (Soundcheck event, VIP special gift, special entrance)
- Konne – £250
- RS – £180
- S – £150
- A – £70
Where to Live Stream 2025 SMTOWN LIVE London
While specific live streaming details for the London show haven’t been widely announced, it’s worth noting that the SMTOWN LIVE 2025 in L.A. concert was exclusively live streamed globally on Samsung TV Plus via a dedicated SMTOWN Channel. It is possible that the London concert might also be available through this or similar platforms, but this is not yet confirmed. Keep an eye on official SM Entertainment announcements and Samsung TV Plus for updates.