BLACKPINK partners with Sanrio’s beloved character My Melody for a special merchandise collaboration tied to their ongoing Deadline World Tour.
The new collection combines BLACKPINK’s strong, stylish image with My Melody’s signature pink and cute charm. This lineup is designed especially for fans attending the Japan shows.
The collaboration was announced through social media and fan communities on January 1, 2026. According to official information, the BLACKPINK × My Melody goods are being released to celebrate the BLACKPINK WORLD TOUR [DEADLINE] IN TOKYO. The items will be sold at the concert venue, at official pop-up stores in Japan, at select BEAMS stores, and through online shops.
This collaboration fits perfectly with BLACKPINK’s current tour strategy. Since reuniting for the Deadline World Tour, the group has focused on large-scale and local partnerships that highlight their global influence.
During the North American leg, they worked with Fanatics, Complex, and Mitchell & Ness on the “Blackpink In Your Area League Collection.” It featured apparel inspired by teams like the Los Angeles Lakers and New York Knicks. In Europe, they partnered with Paris Saint-Germain for a special capsule collection. They also teamed up globally with Google to help fans with concert venue information and Maps features.
The My Melody collaboration arrives as the tour enters its final and busiest Asian leg. BLACKPINK will perform at the Tokyo Dome for three nights from January 16 to 18, 2026. Next, they will hold three final shows in Hong Kong at Kai Tak Stadium on January 24, 25, and 26, 2026. The timing makes the Japan-based Sanrio collaboration especially meaningful.
The merchandise lineup is extensive, featuring clothing, bags, accessories, and collectibles. Apparel items include My Melody T-shirts, long-sleeve layered T-shirts in gray and pink, cropped T-shirts, zip-up hoodies with a heart logo in white and black, and more.
Accessories and bags include caps in black, pink, and beige, tote bags, sub bags, mini backpacks, and pass cases.
Smaller items include acrylic keychains in ribbon and neon versions, light stick rings, hair ties, and sticker sets in ribbon or neon designs.
Sales at pop-up stores are scheduled to begin from this month, while online sales will start at 12:00 PM on Thursday, January 8, 2026. The items will be available through the YGEX Official Shop and the BLACKPINK Weverse Shop.
Delivery dates may vary depending on demand, traffic, and weather, and items with different delivery dates will be shipped together based on the latest item.
Meanwhile, BLACKPINK prepares for an album release this month.