BLACKPINK’s Rosé has been announced as the new face of Kim Kardashian’s brand, Skims. The Australian-Korean singer is set to bring her unique style and fresh energy to the popular shapewear brand.
On January 22 (Korean time), Skims released “Valentine’s Day” campaign photos and a video featuring Rosé.
In the newly unveiled Campaign photographed by Carin Backoff, the “APT.” singer donned a ROMANCE lace cami and short set and velvet lace slip dress in the cherry blossom heart breaker print.
While she has partnered with many fashion, beauty, and skincare brands over the years, this collaboration was truly unexpected for BLINKs and number ones.
As per the announcement, Rosé will also attend the grand opening of the dedicated Valentine’s Shop on Thursday, January 23 at 12 PM ET.
The brand has collaborated with many global pop artists including Rosalía, Nicki Minaj, Sabrina Carpenter, and more.
Skims co-founder and chief creative officer Kim Kardashian shared her thoughts on appointing Rosé as the new muse for the brand, “Every Skims campaign is designed to be iconic, and Rosé embodies that perfectly. Her energy and elegance are unmatched, and she is the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and Rosé captured that beautifully.”
Fans are thrilled and leaving many adorable comments for the BLACKPINK stars, such as
“Queen Rosé x Skims the best duo”
“Rosie looks beautiful”
“I always wanted Skims collab with K-pop artists. Rosé is the best choice for this.”
“Rosie is the best girl for this collab, hands down!!”
“Our cupid princess Rosé!”
Skims is a luxury shapewear and loungewear brand founded by Kim Kardashian. Known for its comfortable, inclusive designs and solution-focused products, Skims offers a range of sizes to cater to diverse body types.
On the work front, Rosé continues to shatter records with debut album “rosie” and pre-release single “APT.”, which continues to chart in HOT 100’s Top 5 for three weeks.