The 2024 Paris Olympics got a whole lot more exciting with the announcement that BSS’ electrifying hit Fighting will be the official cheering song for the Korean team!
This addictive anthem is sure to get the energy pumping and the spirits soaring as Korea’s finest athletes compete for gold.
As the official global partner of the Olympic Games and a leading brand, CASS has selected BSS (Seungkwan, Hoshi, and DK) as the faces of their Summer Digital Campaign, CHEER UP.
CASS’ ‘CHEER UP’ campaign aims to spread comfort, strength, and support to customers and athletes alike, uniting all in spirit as they cheer on their teams and favorites.
CASS’s Olympic campaign will kick into high gear starting in late June.
On June 22, SEVENTEEN’s sub-unit attended the Olympic Day Run 2024 event for liquor brand CASS held at the Peace Square in Seoul Olympic Park.
BSS’ Fighting (featuring Lee Young Ji) from their album, Second Wind, is an energetic track that came out in February 2023. Fighting set numerous records, and the group performed it at various events and year-end award shows.
Now, Fighting will serve as the anthem for Team Korea as they compete in the Paris Olympics.
On the work front, SEVENTEEN is officially announced as a UNESCO Youth Goodwill ambassador in Paris today (June 26).