BTS Tops January 2026 Boy Group Brand Reputation Rankings, EXO and Stray Kids Follow

BTS, EXO, Stray Kids, SEVENTEEN, BIGBANG TWS, and CORTIS occupy the spots in the top ten in the January 2026 boy group brand reputation rankings.

Between December 10, 2025, and January 10, 2026, the Korea Enterprise Reputation Research Institute tracked 54,340,762 data points on boy group brands. This is down 9.95% from the 60,343,246 data points recorded in December.

BTS topped the rankings with a brand reputation index of 7,976,571. This is a 16.84% increase from their December score of 6,827,202.

EXO came in second with a brand reputation index of 5,184,344, up 72.86% from December’s 2,999,184.

Stray Kids ranked third with a brand reputation index of 3,553,553, a 35.13% decrease from their December score of 5,477,864.

SEVENTEEN ranked fourth with a brand reputation index of 3,367,053. This marks a 30.53% drop from their December score of 4,846,859.

BIGBANG came in fifth with a brand reputation index of 2,098,395, showing a 19.82% increase from December’s 1,751,295.

Here are top 50 K-pop boy groups for January 2026

1. BTS
2. EXO
3. Stray Kids
4. SEVENTEEN
5. BIGBANG
6. TWS
7. CORTIS
8. XLOV
9. Super Junior
10. NCT
11. SHINee
12. ENHYPEN
13. Wanna One
14. BTOB
15. ATEEZ
16. THE BOYZ
17. MONSTA X
18. 2PM
19. INFINITE
20. TREASURE
21. TVXQ!
22. ASTRO
23. BOYNEXTDOOR
24. Highlight
25. KickFlip
26. ZEROBASEONE
27. RIIZE
28. B1A4
29. TXT
30. ALPHADRIVEONE
31. VIXX
32. Verivery
33. EVNNE
34. Block B
35. AHOF
36. Cravity
37. Pentagon
38. SF9
39. Winner
40. Sechs Kies
41. P1Harmony
42. IDID
43. FTISLAND
44. Teen Top
45. ONF
46. ONEUS
47. NEXZ
48. 2AM
49. NOWZ
50. Close Your Eyes