Byeon Woo Seok is on the roll after the success of his latest drama, Lovely Runner.
He’s been touring around Asia, gracing prestigious fashion weeks, and securing partnerships with renowned brands.
More recently, LG Household & Health Care’s dermatological beauty brand Physiogel revealed that actor Byeon Woo Seok has been chosen as its global ambassador.
Physiogel revealed the reason for choosing him as the brand ambassador, citing clear and sincere charm that matches their brand values of keeping it real and natural. He’s all about being authentic and taking care of his skin, which aligns perfectly with the brand’s mission to help people achieve healthy, glowing skin the natural way.
Physiogel is teaming up with the Lovely Runner star for a global marketing blitz, spanning Korea, the US, China, Thailand, and beyond.
His debut campaign, ‘This Summer, Be with Wooseok’, launches at Olive Young in July.
This partnership will feature the Kdrama heartthrob connecting with Physiogel customers worldwide through a series of international campaigns, promoting healthy, glowing skin for all.
The brand manager of LG Household & Health Care’s Physiogel expressed excitement about the potential synergy between Physiogel, known for its tailored solutions for sensitive skin, and actor Byeon Woo Seok, praised for his versatile charm that effortlessly fits various concepts.
They mentioned plans to enhance the customer experience and show the natural health and unique beauty that Physiogel strives for alongside Byeon Woo Seok.