January 2026 K-pop Singer Brand Reputation Rankings Revealed

BTS, BLACKPINK, Lim Young Woong, Hwasa, IVE, and ILLIT dominate the January 2026 singer brand reputation rankings.

The Korea Enterprise Reputation Research Institute reviewed a total of 116,391,810 singer-related brand data points gathered from December 24, 2025, to January 24, 2026. This figure shows a 7.30% rise compared to the 108,476,322 data points recorded in the previous month.

BTS secured the top spot with a brand reputation index of 7,409,314. This marks an 8.81% rise from their December index of 6,809,220.

BLACKPINK placed second, recording a brand reputation index of 6,213,487. Compared to December’s score of 3,517,427, their index increased by a sharp 76.65%.

Lim Young Woong came in third with a brand reputation index of 5,231,902, though his overall score fell by 13.60% from 6,055,100 in December.

Hwasa ranked fourth with a brand reputation index of 4,833,580. Compared to her December score of 3,517,427, her index rose by 37.42%.

IVE placed fifth, earning a brand reputation index of 4,647,200. However, their overall index declined by 12.17% from 5,291,094 in December.

Here are the top 30 K-pop acts for January 2026

1. BTS
2. BLACKPINK
3. Lim Young Woong
4. Hwasa
5. IVE
6. ILLIT
7. EXO
8. SEVENTEEN
9. Kim Yong Bin
10. Lee Chan Won
11. Cho Yong Pil
12. aespa
13. CORTIS
14. Park Ji Hyun
15. Hanroro
16. Jang Yoon Jeong
17. Park Seo Jin
18. fromis_9
19. Young Tak
20. Son Tae Jin
21. TWS
22. Taeyeon
23. WOODZ
24. Jung Dong Won
25. LE SSERAFIM
26. Hearts2Hearts
27. BIBI
28. Joy
29. ALPHA DRIVE ONE
30. 10CM
31. DAY6
32. KiiiKiii
33. NCT
34. TWICE
35. Red Velvet
36. BIGBANG
37. Sung Si Kyung
38. IU
39. Stray Kids
40. ITZY