Popular K-pop star Jennie from BLACKPINK has reportedly purchased a building in a high-end Seoul neighborhood for 20 billion Korean won (approximately $14 million). The news was reported on February 11, and this is one of her biggest property deals to date.
According to industry sources, Jennie bought the building in May of last year (2025) and officially completed the ownership transfer in December. The property is located in Dongbinggo-dong, Yongsan-gu. It’s a two-story building with one basement floor, originally built in 1970. The building is currently being used by the Embassy of Iraq in South Korea.
What’s interesting about this purchase is how she paid for it. Official records show no mortgage was taken out on the property. This suggests that the 30-year-old K-pop idol likely bought the building entirely with cash.
This isn’t Jennie’s first time making headlines for buying expensive real estate. In 2023, she reportedly paid ₩5 billion (around 3.5 million USD) in cash for a luxury villa in the UN Village, which is in the Hannam-dong area of Seoul, the same district as her new building. The villa is a two-story unit in a complex called La Terrasse Hannam. It has an exclusive area of about 244.97 square meters and includes five bedrooms.
For her work, Jennie also made a change in 2025. She runs her own agency called Odd Atelier (OA), which moved its main office to a new four-story building in Hannam-dong. She leased this new space, with reports saying the monthly rent is more than ₩60 million (approx. $41,200). The agency moved in November last year.
Why this building in Yongsan? Experts point to the area’s future potential. The neighborhood is part of a major, long-term redevelopment plan called Hannam New Town. This plan, along with the nearby Yongsan Park project, is expected to greatly increase property values in the area over time.
Buying a building that already has a stable, long-term tenant like an embassy is considered a smart business strategy. It provides reliable rental income now, while the value of the land underneath it is expected to rise in the coming years. This kind of investment, known as “land banking,” shows that Jennie is thinking about long-term wealth and financial stability.
Besides making big moves in the real estate world, Jennie is still very much focused on her music career. With BLACKPINK, she is gearing up for the release of the group’s third mini-album, titled DEADLINE, which is scheduled for release on February 27. She has also confirmed plans to release solo music this year.