Dior has claimed the coveted top spot at Paris Fashion Week, and the credit goes to none other than the sensational Jisoo from BLACKPINK. Led by the global brand ambassador, Jisoo, Dior reached new heights at this year’s Paris Fashion Week.
The luxury fashion house topped the Earned Media Value (EMV) rank with the Flower singer as the top influencer. Dior SS24 Show’s total EMV stood at $44M, and Jisoo drove a significant amount of it.
With her undeniable star power and magnetic presence, Jisoo led the charge for Dior, propelling the brand to unprecedented heights in terms of EMV (Earned Media Value). As per Vogue Business, the All Eyes On Me singer drove $11.5 million (26%) of Dior’s total EMV.
Jisoo attended the Dior SS24and J’adore Exhibition in September. She turned heads in a double-breasted tailored dress from the newly released collection by Maria Grazia Chiuri.
The BLACKPINK member is a long-standing Dior ambassador for fashion and beauty. As a brand ambassador, she became the face of many fashion and beauty campaigns.
It would not be wrong to say that the luxury house banks on Jisoo’s popularity and influence.
As we reflect on the triumph of Dior at Paris Fashion Week, one thing is certain: Jisoo’s influence knows no bounds, and her partnership with Dior has undoubtedly set a new standard for fashion success.