BLACKPINK’s Jisoo is returning to our screens with a brand new romantic comedy. This is her first rom-com and her third overall major acting project. She makes her acting comeback a year after her last zom-com drama, Newtopia, which aired on Prime Video in February 2025.
Seo In Guk stars as male lead and returns to the romantic comedy genre after years. His last project was a superhero drama, Twelve, which also starred Ma Dong Seok and Park Hyung Sik.
Since Boyfriend on Demand is set to premiere soon, here’s what fans need to know.
Boyfriend on Demand Release Date
Jisoo and Seo In Guk’s romantic comedy “Boyfriend on Demand” is set to premiere globally on March 6, 2026, exclusively on Netflix. It is expected that all 10 episodes will be released at once, so fans might want to clear their schedule for a weekend binge-watch session.
Plot Overview
The story centers on Seo Mi Rae, a talented but completely exhausted webtoon producer played by Jisoo. She is burned out from her demanding job and has pretty much given up on the complicated world of real-life dating.
Looking for an escape, Mi Rae stumbles upon a futuristic, subscription-based virtual dating simulation program called “Boyfriend on Demand”. This AI-powered service allows her to create and experience perfect, customized dates with her ideal types. In this virtual world, she is swept away on dreamy dates in all sorts of glamorous settings.
However, things get complicated in the real world. At work, she constantly butts heads with her colleague and professional rival, Park Kyeong Nam, played by Seo In Guk. Despite their tense start, the two gradually grow closer as they spend late nights working overtime together. They become “overtime work buddies.” Slowly, Mi Rae’s feelings for her imperfect but real co-worker grow.
Cast and Characters
Boyfriend on Demand cast includes
Main Leads
- Jisoo as Seo Mi Rae: A burnt-out webtoon producer looking for love and escape in a virtual dating app. The BLACKPINK member has previously starred in Snowdrop and Newtopia. She faced criticism for her acting skills in previous projects, and fans are looking forward to her performance in this project.
- Seo In Guk as Park Kyeong Nam: Mi-rae’s competitive colleague at work who slowly becomes her companion in reality. Seo is known for his roles in Squad 38, Death’s Game, Doom At Your Service, and more.
The “Monthly Boyfriends” (Special Appearances)
Mi Rae’s virtual dates are played by a rotating lineup of some of the most popular actors in South Korea. This star-studded lineup includes:
- Seo Kang Joon
- Lee Soo Hyuk as a prince charming within the app
- Lee Jae Wook as a doctor
- Ong Seong Wu
- Kim Young-dae
- Lee Sang Yi
- Lee Hyun Wook
- Jay Park
Supporting Cast
The drama is also supported by a talented ensemble cast, including Yoo In Na. She will make a special appearance as a “dating manager” within the app, along with Gong Min Jeung, Kim Ah Young, and Ha Young.
Boyfriend on Demand Trailer
The official trailer, released on February 19, gives us a perfect glimpse into the show’s premise. It shows Mi Rae’s exhausting daily life, how she discovers the app, and her subsequent fantastical dates. The trailer shows the pull of a perfect fantasy versus the messy, unpredictable real love.
The Production Team
“Boyfriend on Demand” is in very capable hands. It is directed by Kim Jung Sik, who is known for other popular and well-made dramas like “No Gain, No Love” and “Work Later, Drink Now”. Penned by Namgung Do Young, the series is a collaboration between production companies WhyNot Media, Baram Pictures, and Kakao Entertainment.
Mark your calendar for March 6 when Boyfriend on Demand becomes available for streaming on Netflix.