Kim Ji Won is approached by beauty brands for her stunning visuals and glass skin.
On July 26, the Royal Luxury beauty brand THE WHOO unveiled its first pictorial featuring new muse and global ambassador Kim Ji Won, coinciding with its rebranding efforts.
The pictorial for THE WHOO’s rebranding campaign features the Queen of Tears actress in a minimalist style, highlighting her natural beauty. The images focus on her skin and eyes, displaying her features in a clear and unadorned way.
THE WHOO has been enhancing its global luxury brand status through rebranding since last year. The brand is innovating while staying true to its heritage, and in Korea, it’s leading the luxury cosmetics market with unique, premium packaging.
With Kim Ji Won as a brand ambassador, it will definitely help THE WHOO reach a wider audience.
Previously, she collaborated with Bulgari and shot a stunning pictorial for Vogue Korea.
THE WHOO and Kim Ji Won’s first campaign video will debut on August 1, with a series of short clips to be released sequentially.
On the work front, she made waves with his role in tvN’s hit drama, Queen of Tears, which ended in April 2024. While Kim Soo Hyun will begin filming his next project in August, her upcoming drama is yet to be announced.