Korean luxury beauty brand HERA has named actress Lingling Sirilak Kwong as its first brand ambassador in Thailand. The announcement coincides with the launch of HERA’s latest campaign, which promotes the signature Black Cushion Foundation.
Under the tagline #LingLingGoAnywhereWithHERA, the campaign introduces Lingling as the new face of the product, known for its soft satin finish, high coverage, and up to 24-hour wear. The product delivers a smooth, natural finish and comes in HERA’s distinctive black compact.
This is the first time HERA has selected a local ambassador specifically for Thailand. This move highlights the brand’s growing investment in the Southeast Asian beauty market.
Lingling, best known for her work in Thai television dramas such as Mor Luang, The Secret of Us, and Only You, has been praised for her refined features.
The campaign has received strong praise and excitement from the public since its debut. On social media, users praised her strong visuals and stage presence, saying she perfectly matches HERA’s aesthetic.
Photos and promotional materials featuring her have been displayed at leading retail locations including Central Chidlom and Central Ladprao. There, the Black Cushion is being actively promoted alongside digital content.
Coinciding with Lingling’s reveal, HERA also introduced its new global ambassador. Felix of Stray Kids has been officially named as the brand’s newest global face, making him HERA’s first male global ambassador.
This appointment comes more than six years after BLACKPINK’s Jennie began representing the brand internationally. In the past, the brand was represented by top Korean actress Jun Ji Hyun, known for My Love From the Star and Legend of the Blue Sea.
HERA’s strategy now includes a two-tiered ambassador system. Lingling leads local campaigns in Thailand, while Felix represents the brand globally with a focus on inclusivity and wider reach.