Lisa has launched her first major campaign with Nike, following the recent announcement of her long-term global partnership with the brand. The BLACKPINK rapper is the face of the new NikeSKIMS Spring ’26 Collection. She already represents several luxury brands like Bulgari and Louis Vuitton.
The NikeSKIMS Spring ’26 campaign is centered on “grace in motion and strength in form.” Directed by Sergio Reis, the campaign design is inspired by a modern ballerina. It was filmed in Paris and features Lisa alongside professional ballerinas and dancers.
As the central star of the global launch, the 28-year-old K-pop idol shared that the clothes are “so comfortable and light that I feel confident wearing it everywhere.”
The Spring ’26 NikeSKIMS collection is the brand’s first complete head-to-toe wardrobe system. It includes coordinated apparel, accessories, and footwear designed for everyday wear.
The apparel is divided into five material-based lines. Matte pieces offer a smooth and sculpting fit with Dri-FIT technology. Stretch Knit styles are soft and lightweight with a natural drape. Ribbed Seamless items feature stretchy ribbed textures with a vintage wash. Weightless Layers are semi-sheer, ultra-light, and quick-drying. Woven Nylon pieces are relaxed outer layers designed for ease of movement.
The collection also introduces new footwear with the NikeSKIMS Rift Satin. This design is a more improved version of the classic split-toe Nike Rift, created especially for SKIMS. It features a sleek satin upper, a minimalist sole, and a secure strap.
This campaign is the first major activation of Lisa’s new long-term partnership with Nike. The brand chose her for her real connection to performance and movement. The “Rockstar” rapper has shared that during her trainee days, she saved her allowance to buy Nike Dunk Highs for dance practice. Even now, Nike gear is part of her daily training, which includes long dance rehearsals, Pilates, and cardio.
Lisa officially joined the Nike family through a long-term global partnership announced earlier by the brand. She first revealed the collaboration in Paris, where she was seen wearing the Nike Air Max 95 in the “Pink Foam” colorway. Lisa said she hopes the partnership will inspire women around the world to feel confident and expressive in what they wear.
On the work front, Lisa’s group BLACKPINK completed the massive DEADLINE world tour, which ended in Hong Kong on January 26, 2026. The group is also preparing to drop their third EP, titled DEADLINE, on February 27, 2026. As a solo artist, she dropped her debut studio album, Alter Ego, which ranked #7 on Billboard 200. She also performed solo at Coachella and at the Academy Awards in 2025.
Currently, Lisa is filming an action movie titled, TYGO, with Don Lee and Lee Jin Uk, which will be released on Netflix.