W Korea’s annual Love Your W campaign is returning for its milestone 20th anniversary. Since 2006, Love Your W has been South Korea’s leading breast cancer awareness event, raising funds and promoting early detection. It also supports women and low-income individuals in accessing medical care.
Over the past 20 years, the campaign has donated a cumulative 1.1 billion KRW and provided approximately 500 women with access to specialized health screenings. The 2025 event continues this legacy, with all proceeds going to the Korean Breast Health Foundation.
When and Where Love Your W Will Be Held?
The 20th Love Your W event takes place on Wednesday, October 15, 2025, at the Grand Ballroom, 3rd Floor, Four Seasons Hotel Seoul (97 Saemunan-ro, Jongno-gu). The evening kicks off at 8:00 PM KST, with a dress code of “Party Look.”
Streaming: Watch Love Your W Live
For those unable to attend in person, W Korea is offering a live stream of the 2025 event. The live stream will begin at 6:30 PM KST on October 15, 2025, and will be hosted on the official W Korea website (exact URL marked “COMING SOON”).
The live stream allows fans and viewers to take part in the celebration, enjoy performances, view art installations, and experience the excitement of the red carpet.
Performers and Artistic Collaboration
This year’s event features a mix of live performances and a special artistic collaboration. W Korea is partnering with Swiss artist Ugo Rondinone, who will create a meditative atmosphere for the gala.
Confirmed performers include:
- Jay Park
- i-dle
- ILLIT
- ALLDAY PROJECT
- KiiiKiii
- DJ HYO
Celebrity Guests
Love Your W is known for its star-studded guest list, which draws top K-pop idols, actors, and cultural figures. While the complete 2025 list will only be revealed on the day of the event, past patterns show the caliber of attendees:
Past Attendees:
- 2024: Cha Eunwoo (ASTRO), Jung Hae In, ENHYPEN, Song Hye Kyo, Park Gyu Young
- 2023: BTS’s RM, BLACKPINK’s Jennie, Stray Kids’ Hyunjin, aespa, HyunA, TXT’s Yeonjun & Soobin
- 2022: BTS’s J-Hope & RM, ASTRO’s Cha Eunwoo, GOT7’s Jinyoung & Jay B, MAMAMOO’s Hwasa, IVE’s Yujin
Rumored 2025 Attendees:
- LE SSERAFIM members Chaewon and Kazuha
- TXT’s Soobin
- aespa
- MONSTA X members Shownu and Hyungwon
- Jung Hae In, Lee Min Ho, Byeon Woo Seok, Lee Chaemin, Jo Yuri,
- Stray Kids’ Bang Chan and Seungmin
- Jake, Jungwon, and Sunghoon of ENHYPEN
- Yeji of ITZY
- Rei, An Yujin, and Wonyoung of IVE
These names are not yet confirmed and should be considered unofficial until announced by W Korea or the artists’ agencies.
How to Participate
Even if you aren’t attending in person, there are ways to join the celebration:
- Attend the Party: W Korea held a public application for 50 lucky winners, each allowed to bring a guest. Applications were accepted from September 19 to October 3, with winners notified on October 5.
- Join Online via Instagram Event: Fans can share a story about “My Mom and Me” on W Korea’s Instagram (@WKOREA) for a chance to win a women’s health screening package for themselves and their mothers at CHAUM Health Screening Center.
Save the date and tune into W Korea’s official YouTube channel or website to see the action live.