South Korean heartthrob Byeon Woo Seok has taken on a new role: Cartier’s latest ambassador.
The “Lovely Runner” actor is attracting luxury brands like a magnet and has scored the second major brand deal this month. Earlier this month (November 4), he became an ambassador for the Italian brand Prada after multiple collaborations.
On November 22, luxury French Jewelry brand Cartier named Byeon Woo Seok as the newest brand ambassador. The brand is known for their exquisite, high-end Jewelry pieces, watches, and accessories.
The 33-year-old actor shared his thoughts regarding his appointment as a brand ambassador, saying, “I’m delighted and thrilled to join Cartier as its ambassador. It’s an honor to work with Cartier, which continues to challenge creativity while showcasing elegant designs imbued with artisanal spirit, transcending time.”
He joins BLACKPINK’s Jisoo, BTS’ V, and Hyunjin from Stray Kids as the newest Cartier ambassador.
Byeon Woo Seok, who initially rose to fame as a fashion model, transitioned to acting with his debut role in the 2016 drama “Dear My Friends.” This year, he stole the spotlight as the charismatic lead vocalist of the band Eclipse in tvN’s hit drama “Lovely Runner.”
Following the drama’s success, his 2024 Asia Fan Meeting Tour “Summer Letter” sold out all 12 shows across eight cities.
Nearly 7 months after the conclusion of “Lovely Runner,” he has not yet chosen his next project despite being flooded with acting offers. He is contemplating his next project and will soon make an announcement.