MEOVV’s Anna has become the first-ever K-pop idol to partner with the French luxury house Chloé as a global ambassador. The rumors of her appointment as an ambassador were fueled when she starred in the brand’s recent campaign. The campaign also featured supermodel Kendall Jenner and Aimee Lou Wood.
On October 20, the announcement was made alongside the reveal of Anna’s debut campaign for Chloé’s iconic Paddington Bag. The campaign was photographed by the acclaimed David Sims and directed by Mati Diop, known for her award-winning cinematic storytelling. Through this collaboration, Chloé highlighted Anna’s natural energy and distinctive charm.
In its statement, Chloé described Anna as someone who “perfectly embodies the free-spirited, feminine, and effortless charm that Chloé represents.”
Anna shared her excitement about the role, saying, “Chloé has always stood for a sense of freedom, authenticity, and effortless beauty that resonates deeply with me.” She added, “To join the Maison as ambassador is both an honour and a joy, and I am inspired by Chemena Kamali’s vision for Chloé.”
This new chapter follows Anna’s appearance during Paris Fashion Week, where she turned heads. Not just Anna, all MEOVV members are becoming increasingly popular in the fashion world.
Since debuting in September 2024, the five-member group has quickly established itself as a promising name in K-pop, style, and branding.
Several MEOVV members have already built ties with leading global fashion houses. For instance, Ella, Gawon, and Sooin are associated with Miu Miu, Prada, and Bottega Veneta, respectively.
On the work front, MEOVV dropped their high-energy, Jersey club dance single, BURNING UP, on October 14.