NewJeans has launched its second collaboration with contemporary eyewear brand CARIN, fronting the brand’s 2023 Fall campaign titled “All Eyes On Me.” The new campaign follows their earlier Spring/Summer collection, where the group also served as models for the brand.
In this latest shoot, the members are seen wearing CARIN’s modern sunglasses in a variety of shapes, including cat-eye, oval, and oversized styles.
The collection emphasizes simplicity and functionality, matching CARIN’s clean design philosophy with NewJeans’ effortless image.
The campaign images, released across Korean media and CARIN’s official channels, reflect both modern and classic aesthetics. This dual campaign marks one of several major brand endorsements the five-member girl group has secured since their debut.
NewJean, under HYBE’s sub-label ADOR, debuted in July 2022 with hits like “Attention” and “Hype Boy.”
In January 2023, their single album OMG, featuring the viral pre-release track “Ditto,” solidified their domestic success. Ditto topped Korean charts for multiple weeks and became their first Billboard Hot 100 entry (#96).
On July 21, 2023, NewJeans released their second EP Get Up, which debuted at No. 1 on the Billboard 200. It featured three title tracks, “Super Shy,” “ETA,” and “Cool With You,” all of which charted on the Billboard Hot 100 simultaneously. This achievement made NewJeans the first female K-pop act to place three songs on the chart at once.
Outside of music, NewJeans has become a top name in advertising. In addition to CARIN, the group represents brands such as Coca-Cola Zero, Levi’s, LG Gram, Olens, and Stonehenge.