RIIZE made a big splash at Paris Fashion Week in France as an ambassador for Louis Vuitton.
Louis Vuitton 2024 Men’s Fall-Winter Fashion Show was held at the Fondation Louis Vuitton in Jardin d’Acclimatation, Paris, France on January 16. They were the only K-pop group to score an invite to this major event.
It’s a big deal because RIIZE is the first-ever K-pop boy group to attend the Louis Vuitton fashion show together.
Even though it was their first public appearance since being chosen as Louis Vuitton House ambassadors, they were the center of attention everywhere they went, from the photo wall to the front row to the after party. Flashbulbs were popping left and right.
Not only did RIIZE bring their unique style to the Louis Vuitton Men’s Fall 2024 Collection, but they also had the opportunity to meet and take a photo with Creative Director Pharrell Williams, who presented the collection.
Besides RIIZE, BamBam and Jackson Wang of GOT7 attended the LV FW24 Paris Fashion Week show.
Last year, Louis Vuitton named RIIZE, LE SSERAFIM, and Felix of Stray Kids as their brand ambassador.