In the analysis of individual idol brand reputation data for February 2024, Wonbin from RIIZE took first place. Cha Eunwoo from ASTRO came in second, and Taeyeon from Girls’ Generation grabbed the third spot.
The Korea Corporate Reputation Research Institute collected a whopping 64,163,706 pieces of data from 1,720 idol personal brands between January 22, 2024, and February 22, 2024. They analyzed various factors like consumer participation index, media index, communication index, and community index to gauge the personal brand reputation of these idols.
According to the rankings for idol personal brand reputation in February 2024, RIIZE’s Wonbin is leading the pack, followed by ASTRO’s Cha Eunwoo, Girls’ Generation’s Taeyeon, BLACKPINK’s Jennie, BTS’ Jimin, RIIZE’s Anton, Super Junior’s Kyuhyun, BLACKPINK’s Rosé, RIIZE’s Eunseok, RIIZE’s Sungchan, and SEVENTEEN’s Jun.
Other idols making the list are IVE’s Jang Wonyoung, WannaOne’s Kang Daniel, NewJeans’ Hani, BTS’ Jungkook, BLACKPINK’s Jisoo, Oh My Girl’s Mimi, NewJeans’ Minji, Girls’ Generation’s Yoona, RIIZE’s Sohee, NewJeans’ Haerin, BTS’ V, WannaOne’s Park Ji-hoon, aesap’s Karina, THE BOYZ’s Juyeon, Red Velvet’s Joy, Apink’s Jung Eunji, THE BOYZ’s Eric, Highlight’s Lee Gikwang, and BTS’ Jin.
RIIZE’s Wonbin, who secured the top spot in brand reputation, had an impressive brand reputation index of 2,851,254. In addition, it had a participation index of 559,606, a media index of 561,987, a communication index of 985,339, and a community index of 744,322.
ASTRO’s Cha Eunwoo is in second place with a brand reputation index of 2,743,477. The participation index is 859,792, the media index is 426,869, the communication index is 573,059, and the community index is 883,756. However, compared to last January, there was a slight decrease of 3.56% in the brand reputation index.
Girls’ Generation’s Taeyeon is in third place with a brand reputation index of 2,411,100. The participation index is 127,141, the media index is 328,354, the communication index is 1,046,826, and the community index is 908,779. However, compared to last January, there was a decrease of 13.52% in the brand reputation index.
BLACKPINK’s Jennie came in 4th place. Her brand has a participation index of 122,171, a media index of 141,739, a communication index of 982,755, and a community index of 864,248, resulting in a brand reputation index of 2,110,913. However, compared to last January, there was a significant decrease of 41.86% in the brand reputation index.
BTS’ Jimin has secured 5th place. His brand has a brand reputation index of 1,970,100, a participation index of 164,416, a media index of 406,636, a communication index of 608,228, and a community index of 790,820. Compared to last January, there was a rise of 14.30% in the brand reputation index.