FIFTY FIFTY is making major announcements ahead of their September comeback.
On August 22, ATTRAKT announced that they had signed a distribution deal with Sony Music Entertainment Korea for the group’s upcoming album.
The agreement was finalized on July 30, when ATTRAKT CEO Jeon Hong Jun met with Sony Music Asia & Middle East President Shridhar Subramaniam to sign the contract.
This partnership will enable FIFTY FIFTY’s new music to reach a wider audience globally through Sony Music’s extensive distribution network.
Sony Music, a top global record label, will distribute FIFTY FIFTY’s new album worldwide. They will also support global marketing and business growth.
In the US, Arista Records (a Sony Music subsidiary) will lead the album’s promotion. This partnership will help the group’s music reach a broader global audience.
Meanwhile, FIFTY FIFTY is set to re-debut with new members with the release of their new mini album on September 20. Before that, they will be dropping the pre-release single Starry Night on August 30.