On November 30, Felix of Stray Kids attended the Louis Vuitton’s Men Pre-Fall 2024 Runway Show in Hong Kong.
As a brand ambassador, he graced the show and held a prominent position among the event’s esteemed guests.
Pharrell Williams, the creative director for menswear at Louis Vuitton, showcased the label’s aspirations in Asia with an exciting and vibrant show against the stunning backdrop of Hong Kong’s Victoria Harbour.
The event itself and the appearance of the K-pop sensation, Felix, drew a huge crowd to Victoria Dockside. The Stray Kids’ member was not the only Korean representative who attended the runway show.
The renowned actor, Song Joong Ki, also turned heads at the highly anticipated event.
Felix and the Reborn Rich actor were spotted striking poses and engaging in friendly conversations during their photo session.
Moreover, Felix was spotted having a chat with the new creative director, Pharrell Williams, during the event. Additionally, he sat in the front row with fellow ambassador Song Joong Ki at the unveiling of the latest LV Men Pre-fall collection.
Both South Korean ambassadors witnessed Pharell Williams’ second collection since his appointment as a new creative director.
Lastly, the event on Thursday was the very first pre-fall menswear show for Louis Vuitton. Even though pre-fall collections may not have the same level of prestige as the Spring-Summer or Fall-Winter lines, this show still showcased how significant Asia is to Louis Vuitton’s expansion plans.