As we approach the end of the year, lots of music and fashion magazines are putting together lists to recognize the biggest contributors in fashion, music, and influence throughout the year.
More recently, Lefty released the Most Visible Holiday Campaigns, and Versace came on top. All thanks to Hyunjin of Stray Kids, this year’s Versace Holiday campaign was the most viewed and successful.
The Versace 2023 Holiday campaign featuring Hyunjin was released in November and caused a major stir. According to Lefty, the campaign generated $4.6 Million in EMV, making it the most successful holiday campaign of the year.
Hyunjin’s journey with Versace started with him gracing the cover of Noblesse Men in January, and since then, he’s been rocking customized and unreleased pieces, even getting invited to the La Vacanza fashion show.
After being announced as the Global Brand Ambassador, he has helped Versace achieve the most visible Holiday campaign this year. The combination of Hyunjin and Versace is a fashion supernova.
On the other hand, Lefty announced that Jennie from BLACKPINK has taken the Jacquemus Holiday campaign to the second position, just behind Versace. It was the second most visible holiday campaign, generating $4 million in EMV.
Jennie’s campaign was an absolute hit, making a whopping $386K and standing out as one of the most memorable ads of the season.
Moreover, this was the first time the You & Me singer became the face of the French luxury fashion house Jacquemus’ holiday campaign, Guirlande.
Despite it being their first holiday campaigns with Versace and Jacquemus, Hyunjin and Jennie have truly made a splash in the fashion world.