Seungmin of Stray Kids has officially joined the Burberry family as their newest global ambassador. The British luxury brand announced the exciting news on June 17 after multiple collaborations. In April, the Stray Kids member flew to London for a special photoshoot with the brand.
Later, he graced the pages of Harper’s BAZAAR Korea June issue with the ‘After The Rain’ pictorial, donning the brand’s iconic pieces. Fans were expecting Burberry to make the announcement about Seungmin’s appointment as a brand ambassador, and it has finally happened.
Burberry released two campaign images as it welcomed the 24-year-old vocalist to the family.
The partnership comes fresh off his appearance in Burberry’s recent Festival 2025 campaign, where he starred alongside big names like Liam Gallagher and Cara Delevingne. Shot in London, the campaign celebrated the spirit of music festivals, something Seungmin knows well from touring with Stray Kids at events like BST Hyde Park and Lollapalooza.
Seungmin expressed his excitement for his journey ahead with the brand, saying,
“It’s an honor to become an ambassador for Burberry, a brand with such rich heritage and a strong identity.”
Burberry’s creative director, Daniel Le,e welcomed him, stating,
“His passion and sense of style make us even more excited for what’s to come through our upcoming collaboration.”
He has previously collaborated with brands like Loewe and Chaumet; however, this is the first time he has become an ambassador for the brands.
Stray Kids members Felix, Hyunjin, I.N, and Bang Chan have been appointed ambassadors for Louis Vuitton, Versace, Bottega Veneta, and Fendi, respectively.
As the main vocalist of Stray Kids, Seungmin has been an integral part of the group’s remarkable journey since their 2018 debut. The eight-member group is currently touring the world as part of their tour ‘dominATE.’ Next, they will hold concerts in New York (June 18-19), Washington (June 23), Chicago (June 26), and more.