On January 12, Valentino teased ‘The Narratives’ ad campaign with BTS’ rapper, SUGA. Shortly after the announcement, the luxury brand released a paparazzi-style advertising campaign titled, The Narratives.
It has been one year since the That That rapper collaborated with the Italian luxury fashion house. In 2023, he shot various campaigns and pictorials for the brand.
This new campaign was filmed before he enlisted in the military in September 2023.
In Valentino’s The Narrative Men campaign, fans get a peek into Suga’s everyday experiences, from the excitement of being surrounded by cheering fans to moments of solitude.
Valentino’s The Narrative Men campaign, captured by the incredible photographer Theo Wenner and guided by the creative vision of Pier Paolo Piccioli, delves into the personal journey of a superstar in the vibrant streets and creative spaces of Seoul.
Valentino introduced SUGA, a free-spirited and romantic artist, as the ideal representation of their collection called The Narrative. This collection reimagines the essence of tailoring in a fresh and unique way.