Kiko Milano, the Italian cosmetics brand, has recently appointed The8 of SEVENTEEN as their China Regional ambassador. The8 aka Xu Minghao is the first ambassador appointed by Kiko Milano in China, and he is set to become the face of the brand in the Chinese market.
On October 18, Kiko Milano teased followers with a post stating ‘A mysterious spokesperson invites you to explore the infinite possibilities of beauty together!”
On October 20, the world-renowned cosmetics brand made it official by announcing The8 as the regional brand ambassador. The company stated, ‘It is an honor to invite Xu Minghao to become the first spokesperson of the KIKO brand in China.’
Besides that, the brand released a 36-second long commercial featuring The8 trying some of the brand’s makeup products.
The ambassador campaign is part of the brand’s effort to reach out to the younger demographic in China. The8 is a perfect fit for the brand. He is young, stylish, and known for his outstanding performances on stage. His presence is sure to draw the attention of the young generation .
The8 will be featured in Kiko Milano’s upcoming campaigns and promotional activities in China. He will also appear in the brand’s social media platforms, including Weibo and WeChat.
More recently, The8 attended the Paris Fashion Week For Balmain and Givenchy while his bandmate Joshua turned heads at the Marni Paris Fashion Week show.