Stray Kids, who have been serving as brand ambassadors for Tommy Hilfiger since 2023, reunited with the brand to promote their spring 2024 collection.
This time, Han, a member of Stray Kids, was not part of the Tommy Hilfiger 2024 campaign. On March 31, JYP Entertainment released a statement saying that Han could not participate in the filming of the campaign due to flu symptoms.
As per the statement, the campaign was filmed in February during the time when Han missed a Chinese fansign event due to flu and poor health.
Fans are upset because they feel that since the campaign was set to be launched in April, JYP Entertainment could have adjusted his schedule or arranged a separate shoot for him at a later time.
Tommy Hilfiger, the American lifestyle brand, partnered with Stray Kids once more in spring 2024 to create a campaign that reflects Hilfiger’s classic modern preppy style.
The campaign showcases the group during their off-time while traveling globally, highlighting their dynamic energy and genuine connection, all portrayed through a patriotic red, white, and blue lens.
Regarding their collaboration, Stray Kids shared, “We are very happy to be able to continue our partnership with Tommy Hilfiger, who we have been fans of since childhood. We approached this photo shoot like any other band activity, bringing together each member’s individuality.”
In other news, Stray Kids held their 4th fanmeeting SKZ’S MAGIC SCHOOL for three days, from March 29 to 31.
