ZEROBASEONE + Niche Ramen = A Deliciously Awesome Combo!
K-pop group ZEROBASEONE has been chosen as the new face of Paldo’s Niche Ramen. They will be starring in a TV commercial set to air this month.
Paldo has devised a strategic plan to establish Niche Ramen as a household name. By partnering with ZEROBSEONE, renowned for their captivating music and performances. Supported by a substantial global fan base, they aim to elevate brand image.
In addition, they will be starring in a campaign for a popular mall in Japan, SHIBUYA109, during the period of July 1-15.
ZEROBASEONE is proving their immense popularity by venturing into the food industry after their successful stints as brand ambassadors for beauty and fashion products.
ZEROBASEONE has a packed schedule ahead with their first world tour, “2024 ZEROBASEONE THE FIRST TOUR”, hitting eight cities globally, kicking off in Seoul from September 20-22.
Before that, the group will make appearances at several high-profile music festivals, including the Tencent Music Entertainment Awards 2024 in July, a major music festival in Greater China, and Summer Sonic 2024 in August, Japan’s largest urban music festival.