Lee Minho returned as the face of the BOSS, starring prominently in their Fall/Winter 2023 alongside global stars. The campaign centered on the empowering theme, “BOSSes aren’t born, they’re made.”
It featured a star-studded lineup including Naomi Campbell, Maluma, Gigi Hadid, Khaby Lame, Matteo Berrettini, as well as young talents like Patrick Mahomes and Suki Waterhouse.
The campaign visuals included Lee Minho in refined black, white, camel, and gray ensembles—tailored suits, luxurious knitwear, and sophisticated outerwear. The elegant suiting is elevated by rich materials like silk, cashmere, and plush wool.
It was photographed by Mikael Jansson under the creative direction of Trey Laird and Team Laird. The campaign video, set to Tupac’s Changes, reflects the ambassadors’ journeys and the defining moments in their lives
In the Spring/Summer 2023 season, Lee Minho fronted a BOSS menswear campaign, joining international stars like Maluma and Khaby Lame.
At the moment, Lee is basking in the success of the internationally acclaimed Apple TV+ series Pachinko, where his compelling performance received widespread acclaim. Also starring Kim Min Ha, the series premiered in March 2022, and season 2 is in the works.
Looking ahead, Lee Minho is set to return to the small screen in a highly anticipated project, the space-set romantic comedy Ask the Stars (literal title), co-starring Gong Hyo Jin. The series, which centers around a gynecologist-turned-space tourist and an astronaut commander who falls in love aboard a space station, will likely premiere next year.
