Stray Kids’ Felix has been making waves in the fashion world, and a key moment in his rise as a style icon was his appearance at Louis Vuitton’s Pre-Fall 2023 Women’s Collection show in Seoul.
Held on the Jamsugyo Bridge, the event transformed the bridge over the Han River into a striking runway, framed by the city skyline. The show, creatively directed by Nicolas Ghesquière with scenography advice from Squid Game director Hwang Dong Hyuk, marked Louis Vuitton’s first women’s pre-fall presentation in South Korea.
It highlighted modern reinterpretations of classic LV motifs, including checkerboard prints, relaxed tailoring, and designs inspired by travel and movement.
Besides Felix, Mingyu, Taeyeon, Hwasa, Gong Jun, Yuta, Lee Sung Kyung, NewJeans’ Hyein, Jada Pinkett Smith, and more stars were in attendance.
It was the beginning of Felix’s long journey with LV, and he was announced as a brand ambassador a few months later. His presence attracted attention not only for his fashion-forward look, a trendy Louis Vuitton outfit paired with statement accessories and a signature LV bag.
Ghesquière later revealed that he discovered Felix at this presentation, saying, “It instantly clicked between us.” He also could not help but praise his “audacious sense of style.”
His Jamsugyo Bridge show appearance made such an impact that he was invited to the Cruise 2026 show in Avignon the following month.
On the music front, Felix’s group, Stray Kids, has a jam-packed schedule for the coming months with performances, a dome tour, and year-end award ceremonies. The 8-member group will resume their 5-Star Dome tour and is also scheduled for a historic performance at the MTV VMAs, happening next month.
