Song Hye Kyo and Cha Eunwoo are set to appear together once again at an upcoming Chaumet event. On September 5, the two Korean stars will attend the launch of Chaumet’s new pop-up boutique at the ION Orchard Level 1 Atrium in Singapore. The pop-up will run from September 4 to 17 and give visitors a chance to explore the world of the historic French jewelry house.
This appearance is already grabbing a lot of attention as two actors have built a strong relationship with Chaumet over the years. Both stars were featured in several of the brand’s campaigns and projects.
They recently attended the Chaumet Gala Dinner in Paris in June. Photos of the two at the event quickly went viral, with fans calling them “royal siblings” for their elegant, polished visuals.
The Singapore pop-up boutique is designed to give visitors a look into Chaumet’s heritage. The space is shaped like a tiara, complete with a Chaumet-blue rotunda. It will showcase some of the Maison’s most iconic collections, including Liens, Joséphine, and Bee My Love.
There will also be rare nickel-silver tiara models from Chaumet’s archives on display. Registered guests will have access to a Parisian-style lounge near the pop-up, where they can enjoy refreshments.
Cha Eunwoo has been a Chaumet ambassador since 2022 and has taken part in several major promotions, including a recent pop-up opening in Seoul featuring the Bee My Love collection. Song Hye Kyo has long been associated with the brand and has participated in many of its campaigns, including the Bee de Chaumet collection.
Founded in 1780, Chaumet is one of the oldest jewelers in the world and was the official jeweler to Napoleon I and Empress Joséphine. Today, it is known for its high jewelry and tiaras and continues to be part of the LVMH group.
