Jennie delightfully surprised fans with the release of a new single on January 25.
On Saturday, the talented BLACKPINK rapper and vocalist announced intimate “The Ruby Experience” shows in Korea, LA, and New York. In addition, she surprised fans by dropping a pre-release single “ZEN” from the studio album “Ruby” without prior promotions and announcements.
The cinematic music video gives a sneak peek into what’s to come. Jennie transitions seamlessly from a classic goddess to a sleek dancer. It gives viewers a glimpse into the different sides of her artistry that will be featured on her upcoming album “Ruby”.
The music video has surpassed 7.3 million views in less than 24 hours of its release. The MV for “ZEN” conveys a message of self-confidence and resilience. She addresses her critics head-on, refusing to let their negativity bring her down.
The video features five versions of Jennie, highlighting her individuality and authenticity. This imagery emphasizes that she is unapologetically herself, and that every aspect of her identity is important.
The 29-year-old K-pop star also touches on the impact of years of criticism and negativity. Rather than letting it hold her back, she’s channeled it into her music and persona.
She will drop her debut solo album ‘Ruby’ on March 7. The 15-track album will feature previously released singles ‘Mantra’ and ‘ZEN’ alongside 13 brand-new tracks.
Particularly, she has collaborated with big-name artists for her album including Dua Lipa, FKJ, Childish Gambino, Doechii, Dominic Fike, and Kali Uchis.
Jennie is celebrating the release of ‘Ruby’ with a special concert series called ‘The Ruby Experience’. She will perform in Los Angeles on March 6, New York on March, and Incheon on March 15.
In related news, all BLACKPINK members will reunite after concluding solo activities for a comeback in May.
