Rookie K-pop group MEOVV has been named the newest Brand Ambassador for L’Oréal Paris, one of the world’s leading beauty brands.
On February 28, the French beauty brand released a campaign with the 5-member K-pop girl group. As per reports, multiple campaigns will be unveiled in April.
L’Oréal Paris chose MEOVV as their brand ambassador due to their remarkable skills in styling, singing, and performance, despite being new to the scene. MEOVV’s versatility in styling aligns with the brand’s value of helping individuals find their own unique style.
A L’Oréal Paris representative stated, “MEOVV, which is expanding globally beyond Korea, is receiving the most attention among the current 5th-generation girl groups.” They added, “We expect that MEOVV’s chic and trendy charm, combined with their confident and bold attitude, will create a huge synergy with L’Oréal Paris.”
Beginning in April, L’Oréal Paris and MEOVV will collaborate on a series of campaigns. To engage with fans, exclusive events and giveaways are planned, including photo cards and autographed Polaroids.
The group is set to maintain a strong presence throughout 2025. They will make their comeback and engage in numerous entertainment activities. Just a few months into their debut, they are already making waves in the fashion scene.
On February 27, member Gawon made her Milan Fashion Week debut with her stylish appearance at the Fall/Winter 2025 show.
MEOVV, consisting of Sooin, Gawon, Anna, Narin, and Ella, has been making headlines since before their debut. They have been turning heads with their trendy visuals and high-quality performances. They made their debut with the single “MEOW” in September 2024 followed by 2nd digital single “Toxic” in November last year.
