BTS’s V added another major title to his long list of global brand partnerships. Last month, Korean beauty brand TIRTIR dropped a mysterious teaser that all but confirmed he’s their next global ambassador.
On November 3, the brand officially confirmed that the BTS vocalist is their newest brand ambassador, along with a campaign image.
A TIRTIR representative shared their reason for appointing him as ambassador, saying,
V’s expressiveness and sensibility are well-aligned with the direction of ‘individuality and diversity’ that TIRTIR pursues. We expect that the brand will be able to connect more deeply with consumers around the world through his influence.”
On October 28, TIRTIR posted a striking teaser image featuring a shadowed figure holding the brand’s best-selling Mask Fit Red Cushion. The caption read, “Bolder. More confident. Ever radiant. A New Light on TIRTIR #ComingSoon.” It did not take long for fans to connect the dots. The pose, the silhouette, and especially the small mole above the model’s lip were all unmistakably V.
On top of all, TIRTIR’s official social media accounts followed V shortly after the teaser dropped. This confirmed that it would be the “Love Me Again” singer’s first-ever ambassador for a beauty brand.
TIRTIR has become a major name in K-beauty, known for its clean and innovative approach to cosmetics. Its Mask Fit Red Cushion went viral worldwide for its smooth finish and long-lasting formula. The brand made headlines for launching 40 different foundation shades.
Their efforts paid off when the cushion became the top-selling beauty product on Amazon US. In August, TIRTIR even launched a “TIRTIR World Tour” and sent a custom beauty truck to cities in the US and Europe to meet fans.
Besides TIRTIR, V is already a global ambassador for several high-profile brands. Just a day after the teaser, he was officially named the ambassador for Japanese skincare brand YUNTH.
It was his first collaboration with a Japanese beauty brand and his first appearance in Japan since completing military service. YUNTH described him as “effortlessly graceful” and said his “natural beauty that needs no adornment” perfectly represents the brand’s focus on inner glow and authenticity.
V also recently attended the Vogue World: Hollywood event in Los Angeles, wearing a sleek gray overcoat paired with a traditional Korean norigae charm. Earlier in October, he stole the spotlight at Celine’s Summer 2026 show during Paris Fashion Week. His appearance reportedly caused such a frenzy that the brand had to escort him away quietly after the show to manage the crowd.
He continues to represent brands like Celine, Cartier, Coca-Cola Korea, and Snow Peak.
Meanwhile, V and his BTS bandmates have finished recording BTS’s upcoming album, slated for late March 2026.
