Karina of aespa joins Chanel Beauty as the newest brand ambassador. It’s another big endorsement to add to her ever-growing list of brand partnerships.
W Korea revealed her first Chanel Beauty pictorial on November 18, 2025. The shoot followed the brand’s classic theme of “natural beauty,” and she interpreted it in her own effortless way.
Her calm aura and soft confidence gave the photos a deeper and more mature feel. Chanel focused the makeup on a clean and natural mood. She used the Les Beiges Cushion to highlight her clear, glowing skin and Rouge Coco Balm Shine to create a healthy and fresh look.
This first campaign is just the beginning. Chanel Beauty and Karina are preparing more projects together. MYs are excited to see how their style and energy will blend in future shoots. She joins BLACKPINK’s Jennie as the new Chanel Beauty ambassador.
The 25-year-old singer already has an impressive list of global and local brand deals. Prada appointed her as a global brand ambassador in 2024, and she also represents Converse, Musinsa Beauty, Nike, and Nordisk. In beauty, she previously worked with YSL Beauty as the face of the Rouge Pur Couture lipstick line.
Besides that, she has modeled for popular beverage brands like Sprite, Vita 500 Zero, and Lotte Chilsung’s Kloud Krush. She even became the first celebrity model for Caffè Pascucci in 2025 and recently teamed up with Bratz for a global endorsement.
Karina was chosen to lead Shinsegae’s “Hello, New Santa” Christmas campaign, which turned out to be a huge success. During the campaign, app downloads from customers in their 20s and 30s reportedly jumped by 47.1 percent.
With her new role at Chanel Beauty, fans are looking forward to what she and the brand will create together.
On the work front, aespa celebrated their 5th debut anniversary on November 17 and is busy with their ongoing tour. They will hold two shows in Osaka on November 26-27, followed by concerts in Hong Kong, Macau, and Jakarta next year.
