Felix has been announced as the official ambassador for Spotify and NAVER’s new partnership in Korea. The Stray Kids member will help introduce the integration of Spotify into NAVER’s popular services, including Search, Maps, and NAVER+ Membership.
A campaign video featuring Felix as the ambassador has already been released.
The Spotify-NAVER collaboration allows users to enjoy Spotify music in more ways than ever. Spotify is now embedded within NAVER Maps to let users listen to music while commuting.
NAVER+ members can enjoy Spotify Premium Basic at no extra cost, with ad-free, high-quality audio. In addition, music searches on NAVER now provide instant Spotify previews, making it easier for users to sample songs before listening fully.
Felix, born Felix Yongbok Lee on September 15, 2000, in Sydney, Australia, debuted with Stray Kids in 2018 under JYP Entertainment. He is known for his deep vocals, energetic dance moves as part of the “DanceRacha” line, and bold, androgynous fashion style.
This new ambassadorship adds to his already impressive portfolio of brand partnerships. The 25-year-old idol is associated with ten major brands, the highest among fourth-generation male K-pop idols.
His previous roles include global house ambassador for Louis Vuitton, Samsung, ATiiSSU, Gentle Monster, Tamburins, Hera, and bubble tea franchise Gong Cha. He also serves as a goodwill ambassador for UNICEF Korea and took part in Tourism Australia’s “Come and Say G’day Chapter 2” campaign in 2025.
Meanwhile, Felix’s group, Stray Kids will perform today at SBS Gayo Daejeon along with top K-pop acts.
