On January 18, 2026, the front row of Prada’s Men’s Fall/Winter 2026 show at Milan Fashion Week drew major attention. Three South Korean stars aespa’s Karina, actor Byeon Woo-seok, and MEOVV’s Gawon arrived at the Fondazione Prada’s Deposito space in Milan to attend the show.
They were joined by A-list celebrities like Win Metawin, Kentaro Sakaguchi, Troye Sivan, Nicholas Hoult, and more.
Karina has long been closely associated with Prada as a global brand ambassador and a longtime muse of the house. Over the years, she has appeared at many Prada shows and taken part in various campaigns.
The aespa leader arrived wearing a full Prada look, which the brand later proudly shared through its official Threads account.
Byeon Woo Seok also took his place in the front row as a Prada ambassador. He was officially appointed in November 2024, following his earlier appearance at the Prada Spring/Summer 2025 menswear show in Milan. The Kdrama heartthrob landed on the best-dressed list with his pink look.
Gawon of MEOVV was likewise confirmed as a Prada brand ambassador and attended the Fall/Winter 2026 show. Unlike Karina and Byeon Woo Seok, the 20-year-old idol opted for a more daring look. She wore layered statement pieces like a red bralette and a black see-through skirt to complete the look.
Her relationship with the brand started in February 2025, when she attended the Prada Women’s Fall/Winter 2025 show as a guest. Just two months later, in April 2025, Prada officially named her a Brand Ambassador.
The Prada FW 2026 Men’s collection, designed by Miuccia Prada and Raf Simons, was a philosophical exploration titled “Archaeologies of thought, of beauty and lives.” Rather than focusing solely on trends, the collection reflected on memory, time, and evolution.
The designers asked, “What can we build, from what we have learned?” The answer was “evolution without erasure,” creating the new while carrying echoes of the past.
The designs featured long, sharp silhouettes that drew attention to posture and attitude. While the outfits looked minimal at first, they showed complex and carefully crafted construction when seen up close. Classic pieces were redesigned in surprising ways.
Meanwhile, Milan Fashion Week is underway with the Men’s Fall/Winter 2026–27 shows running from January 16 to January 20, 2026, in Italy’s fashion capital. This edition features dozens of events, including runway shows and presentations from major designers like Prada, LV, Dolce & Gabbana, Zegna, Ralph Lauren, and more.
