The Brand of the Year Awards 2025 honored the brands and stars expected to lead their fields in the coming year, based on extensive consumer surveys and expert evaluations in South Korea and Vietnam.
Organized by the Korea Consumer Brand Committee, the event recognized remarkable contributions across music, drama, film, sports, and variety entertainment.
The Brand of the Year Awards attracted 3,085,743 participants and recorded a total of 28,271,703 votes. Organized by the Korea Consumer Forum, the awards announced winners in the People and Culture categories on August 28, based on the results of both domestic and global consumer voting.
Yoo Jae Suk secured the Male Entertainer title for the sixth year running, becoming the first to achieve back-to-back victories in both the People and Culture divisions. Park Bo Gum earned three awards for his acting in When Life Gives You Tangerines and hosting The Seasons. Faker was named Athlete of the Year for his record-breaking career and loyalty to T1.
Internationally, Stray Kids won Male Idol, while aespa triumphed in both Vietnam and Indonesia. IU claimed Female Vocalist and Actress (OTT) in Indonesia, with G-Dragon taking Male Solo Artist.
2025 Brand of the Year Awards Winners
Here is a complete list of the 2025 Brand of the Year Awards winners
Domestic
K-pop
Best Male Idol
- Stray Kids
Best Female Idol
- UNIS
Best Band
- DAY6
Best Male Rookie
- CLOSE YOUR EYES
Best Female Rookie
- Hearts2Hearts
Best Male Singer
- G-Dragon
Best Female Singer
- Rosé of BLACKPINK
Best Male Vocalist
- Lee Mujin
Best Male Idol Actor
- Park Jinyoung of GOT7
Best Female Advertisement Model
- Wonyoung of IVE
Best Male Advertisement Model
- Lim Young Woong
Best Female Entertainer Idol
- An Yujin of IVE
Best Male Variety Show Idol
- Jin of BTS
Crossover Group
- Libelante
Hot Trend (Female Idol)
- KATSEYE
Rising Star (Female Idol)
- SAY MY NAME
Hot Icon (Male)
- Woodz
Best Traditional Music Artist
- Song So Hee
Entertainment
Male Entertainer of the Year
- Yoo Jae Suk
Female Entertainer of the Year
- Jang Do Yeon
Best MC
- Park Kyung Rim
Best Male Comedian
- Kim Won Hoon
Best Female Comedian
- Lee Eun Ji
Best Male Multi-tainer
- Park Bo Gum
Best Female Multi-tainer
- Lee Young Ji
Best Male Radio DJ
- Kim Tae Kyun (Cultwo Show)
Best Female Radio DJ
- Wendy (Youngstreet)
Best Male Web Entertainment MC
- Kai of EXO
Best Talk Variety Show
- You Quiz on the Block
Best Weekend Variety Show
- Running Man
Best Sports Variety Show
- Kick a Goal
Best OTT Variety Show
- Kian’s Bizarra B&B
Best Dating Variety Show
- Single’s Inferno
Best Travel Variety Show
- Born to Travel the World 4
Best Competition Variety Show
- Immortal Songs
Best Observational Variety Show
- I Live Alone
Anatainer
- Kang Ji Young
Best Spotainer
- Lee Se Dol
Best Chef
- Jung Ji Sun
Best Female Celebrity YouTuber
- Lee Soo Ji
Best Female Celebrity YouTuber
- Choo Sung Hoon
Hot Icon
- Lee Soo Ji
Kdrama
Best Actor (OTT)
- Park Bo Gum
Best Actress (OTT)
- IU
Best Male Actor (Drama)
- Lee Jun Hyuk
Best Female Actress (Drama)
- Park Bo Young
Best Female Actress (Movie)
- Song Hye Kyo
Best Male Actor (Movie)
- Yoo Hae Jin
Best Actor (OTT)
- Park Bo Gum
Best Actress (OTT)
- IU
Rising Actress
- Roh Jeong Eui
Rising Actor
- Lee Jun Young
Best Rookie Actor (Male)
- Cha Woo Min
Best Rookie Actress (Female)
- Shin Si Ah
Best Male Actor (Scene-stealer)
- Choi Dae Hoon
Best Female Actress (Scene Stealer)
- Lee Bong Ryun
Best Male Actor (Hot Trend)
- Choo Young Woo
Indonesia
Best Actress
- Go Youn Jung
Best Actor
- Byeon Woo Seok
Best Band
- DAY6
Best Male Solo Singer
- G-Dragon
Best Female Singer
- Jennie of BLACKPINK
Rising Star (Male Idol)
- NCT WISH
Rising Star (Female Idol)
- Hearts2Hearts
Best Male Idol
- SEVENTEEN
Best Female Idol
- aespa
Best Female Vocalist
- IU
Vietnam
Best Female Singer
- Jisoo of BLACKPINK
Best Male Singer
- Kim Jaejoong
Best Male Idol
- TEMPEST
Best Female Idol
- aespa
Rising Star (Male Idol)
- ARrC
Best Actress
- IU
Best Actor
- Park Bo Gum
Best eSports Professional Gamer
- Faker
Best Korean YouTuber
- Han Gook Bros
Best Game
- BTS Island: In the SEOM
Mobile Gamer
- Juni (Kim Kyung Jun)
Best Character
- Jadoo (Hello Jadoo)
Congratulations to the winners!