BABYMONSTER has officially inked a global partnership deal with the renowned fashion brand Adidas, as confirmed by their agency YG Entertainment on April 17.
YG revealed that BABYMONSTER will join the SS24 Originals Campaign as the brand’s fresh face. Adidas mentioned that upon the teaser pictorial release, global K-pop fans showed keen interest, acknowledging the group’s popularity.
They also encouraged everyone to look forward to upcoming campaign content releases. After being announced as a global partner for the brand, the group released a SHEESH performance video, wearing Adidas outfits.
This marked their first official collaboration with the brand and now they’re all set to front their upcoming campaign.
The group dropped their debut mini album BABYMONS7ER on April 1. They proved their popularity by selling over 400,000 copies within a week of the album’s release. The music video for their title track SHEESH hit over 100 million views on YouTube within 10 days of its release, and their positions on top music charts are steadily increasing.