HYBE Label artists like BLACKPINK, BTS, ENHYPEN, LE SSERAFIM, and NewJeans are truly making their mark with their short-form content on TikTok. These groups were recognized in TikTok’s “Year on TikTok 2023” report.
In the global category of “The Hitmakers: Most Viewed Artists 2023,” BLACKPINK topped among the Kpop artists snagging the impressive 3rd place, BTS secured the 4th spot, ENHYPEN grabbed the 6th spot, LE SSERAFIM claimed the 8th spot, and NewJeans rocked the 9th spot.
Out of the 5 K-POP artists that made it to the top 10, 4 of them are from HYBE. ENHYPEN have secured the second-highest rank among K-pop boy groups, just behind the incredible BTS.
Despite being a relatively new group, ENHYPEN has maintained their third-place position in the Korean category for the second year in a row. BLACKPINK claimed the top spot, while BTS took second place.
ENHYPEN have secured the second-highest rank among K-pop boy groups, just behind the incredible BTS. It’s impressive that ENHYPEN has maintained their third-place position in the Korean category for the second year in a row. BLACKPINK claimed the top spot, while BTS took second place.
ENHYPEN has made a name for themselves on TikTok, becoming one of the top two K-pop male artists on the platform, right after the global sensation BTS.
They’ve been actively participating in dance challenges and using their songs to creatively showcase different situations and trends. It’s fantastic to see them sharing their diverse charms through their content. This year alone, ENHYPEN has released an impressive 49 videos that have surpassed 10 million views, and their dance video of SB19’s “GENTO,” performed by Jungwon, has reached a whopping 42.5 million views.
Short-form videos have become incredibly popular, especially among the MZ generation, which includes Millennials and Generation Z. TikTok’s influence continues to grow, and the background music (BGM) used in these videos has gained worldwide attention.
In the K-pop market, the number of views on TikTok has become an important measure of an artist’s popularity. TikTok has become a powerful platform for artists to connect with their fans and showcase their talent.