Global K-pop icons BLACKPINK are making their mark in the gaming world.
On December 22, YG Plus announced that the group will be releasing a limited-edition gaming gear collection in collaboration with the global gaming brand Razer.
The collection, called BLACKPINK X Razer: Play in Pink, features devices in BLACKPINK’s signature pink color scheme. The gear is designed to be stylish for everyday use while still performing well for gaming.
Razer explained that the collaboration aims to create a lifestyle that celebrates passion, performance, and individuality.” A representative from YG Plus added that the project is part of an effort to “expand beyond music and fashion into the gaming field.”
The full collection is scheduled for release in January 2026, and details can be found on Razer’s official website. Fans in Hong Kong will also get a chance to experience the collaboration at a special fan event held at the BLACKPINK WORLD TOUR [DEADLINE] pop-up store in Mong Kok, which runs until December 28, 2025.
BLACKPINK has also been busy with high-profile brand collaborations throughout the year. They teamed up with Google to enhance tour navigation with Maps features. They released an NBA and MLB-themed capsule collection called the “BLACKPINK In Your Area League Collection” with Fanatics, Complex, and Mitchell & Ness.
In addition, they collaborated with Paris Saint-Germain (PSG) on a limited-edition apparel collection. Besides that, the four-member group also collaborated with toy brand Tamagotchi, with the entire collection set for January 2026.
Individual members have also pursued gaming-related projects. Lisa, for example, headlined the Fortnite Festival in November 2025 and brought her music and in-game outfits to the popular game. In addition, Jennie’s hit “like JENNIE” has been added to FORTNITE as an emote, her second song featured in the game after “Mantra.”
Meanwhile, BLACKPINK has been on their DEADLINE World Tour, their third world tour and first all-stadium tour, performing 33 shows across Asia, North America, and Europe. The tour started on July 5, 2025, and will wrap up with concerts in Hong Kong from January 24 to 26, 2026. Upcoming shows include three nights in Tokyo from January 16 to 18, 2026.
Fans eager to get the latest information about the BLACKPINK X Razer collection should check BLACKPINK’s official social media accounts and the Razer website. Those in Hong Kong can visit the pop-up store before December 28 for an early look at the collaboration.
