While there were rumors of Jisoo of BLACKPINK establishing her one-person agency called BLISSOO, there was no official confirmation.
On February 21, Jisoo officially introduced her personal label, BLISSOO. In addition, a new official website was launched, and it includes information about the artists managed by it. Currently, Jisoo is the only artist featured on the website.
The agency was described as ‘a gift box filled with Jisoo’s boundless happiness.” Moreover, they called it ‘a space where you can immerse yourself in her infinite charms.’
Additionally, it was shared, “We strive to reciprocate with fans, conveying joy and happiness by showcasing the full spectrum of her,” and added, “hoping that every moment you spend with Jisoo at BLISSOO becomes special and meaningful.”
Previously, Jennie and Lisa introduced their personal labels ODD ATELIER and LLOUD respectively. Now, Jisoo has officially introduced her label to pursue solo activities more freely. It is worth noting that all members will pursue group activities under YG Entertainment.