BTS’ Jin Helps Laneige Achieve Record-Breaking Sales

BTS’ Jin is no stranger to success!

As one of the most beloved K-pop idols, he’s got a Midas touch that seems to make everything he’s involved with shine. His partnership with Laneige is no exception. 

As the beauty brand’s global ambassador, Jin has helped catapult it to new heights. The numbers are proof: Laneige has achieved its best sales performance to date, with 127% year-on-year growth. The brand also saw record-breaking sales at Amazon’s Black Friday and Cyber Monday events in the US.

The partnership with BTS member Jin as a global ambassador has contributed to its growth. This increased brand visibility has also impacted its parent company, Amorepacific.

As a result, Amorepacific’s sales in America have surpassed those in the Greater China region for the first time.

Laneige named BTS Jin as its first-ever male global ambassador on September 27, 2024. The partnership was announced through a campaign video and images, showing off his unique charm and style.

The response was overwhelming, with Laneige products flying off shelves worldwide and achieving #1 sales status.

WWD Japan recently highlighted the “BTS Jin effect” on Laneige’s sales. According to the article, his partnership with the brand led to a significant increase in sales of Laneige’s Cream Skin Lotion.

An Amorepacific Japan Laneige brand manager noted that campaign sales rose 100% above planned figures.

The Laneige Cream Skin line, which Jin promotes globally, has also performed well. It currently ranks first in sales across all categories on Japan’s Qoo10 online shopping mall.

The Laneige Cream Skin campaign featuring Jin was a huge success. Upon its launch, it topped sales charts across all demographics, including teenagers and adults in their 20s, 30s, and 40s.

Following Jin’s appointment as the first global ambassador for French luxury jeweler FRED in July 2024, the brand’s high-end pieces, including a 134.6 million won necklace, sold out instantly.

Similarly, after the 32-year-old singer became the global ambassador for Gucci in August last year, the luxury fashion brand saw rapid sellouts in Korea, the US, and Japan.

In addition, the announcement of his appointment as Alo Yoga ambassador generated $3.6 million in EMV within just 24 hours.

As a campaign model for Dolby and a promotional ambassador for Seoul tourism, Jin is making a name for himself in other areas as well.

On the work front, Jin released his debut solo album “Happy” in November last year, and is currently occupied with various entertainment activities.