BTS, SEVENTEEN, and SHINee Top July 2024 Boy Group Brand Reputation Ranking

The Korean Business Research Institute has released the July 2024 brand reputation rankings for boy groups, and the results are in! 

Based on an analysis of consumer data and brand reputation indexes, the top three spots have been claimed by three of K-pop’s most beloved groups: BTS, SEVENTEEN, and SHINee.

BTS takes the top spot with a brand reputation index score of 5,555,349, a significant 35.67% increase from last month’s score of 4,094,611. The group’s index scores breakdown as follows: participation index (202,280), media index (2,006,294), communication index (1,230,916), and community index (2,115,859).

SEVENTEEN secures the second spot with a brand reputation index score of 4,560,496, a slight 0.31% decrease from their June score of 4,574,712. Their index scores are: participation index (259,889), media index (1,554,621), communication index (840,707), and community index (1,905,278).

SHINee clinches third place with a brand reputation index score of 3,206,677, marking a significant 144.52% surge from their June score of 1,311,437. The breakdown of their index scores includes: the participation index (100,832), media index (755,471), communication index (876,782), and community index (1,473,592).

THE BOYZ secures fourth place with a brand reputation index score of 2,437,994, representing a 62.42% increase from their June score of 1,501,018. Their index scores are: participation index (105,696), media index (725,460), communication index (595,557), and community index (1,011,281).

ENHYPEN claims the fifth spot with a brand reputation index score of 2,276,888, representing a 44.45% increase from their June score of 1,576,263. The breakdown of their index scores includes: the participation index (121,793), media index (751,112), communication index (728,258), and community index (675,724).

Here is a complete list of July 2024 Boy Group Brand Reputation Ranking

1. BTS
2. SEVENTEEN
3. SHINee
4. THE BOYZ
5. ENHYPEN
6. TWS
7. Super Junior 
8. RIIZE
9. ATEEZ
10. ZEROBASEONE
11. Stray Kids
12. EXO
13. ASTRO
14. TXT
15. NCT
16. Winner
17. MONSTA X
18. TVXQ
19. 2PM
20. INFINITE
21. BOYNEXTDOOR
22. TREASURE
23. BTOB
24. F.T. Island
25. VIXX
26. Shinhwa
27. Block B
28. Wanna One
29. SF9
30. ONF