BTS’s V, also known as Kim Taehyung, took on a major role as the honorary tourism ambassador for Seoul. The announcement came with a stunning set of posters and videos that instantly left fans swooning. The campaign brought out Seoul’s charm in a fresh and stylish way, and V’s presence made it even more captivating.
The Seoul Tourism Organization introduced him as the face of the “Seoul Edition 23: New Tradition” campaign. Along with the announcement, they released a beautiful poster featuring V under the slogan “Seoul, Make It Yours.”
The city also rolled out a series of videos and promotional images showing Seoul’s mix of history, modern culture, and natural beauty. V looked flawless in every scene and looked like an ideal representative to introduce the city to the world.
Many fans said that after watching the campaign, they felt even more excited about visiting Seoul. They want to experience its traditions, neighborhoods, parks, and food for themselves.
The first global campaign video, “New Tradition,” focused on how Seoul blends its past with modern life. It showed places like Dongmyo Market and Gwanghwamun Square. The promotional video was launched a few days ahead of the solo debut album Layover on September 8, 2023.
V’s ads appeared on billboards in major cities like New York, Tokyo, Shanghai, Bangkok, and Taipei. The videos were also shown on international networks such as CNN and NBC. Online, the campaign gathered huge attention, with the teasers gaining hundreds of thousands of views within minutes.
For fans planning a trip, the Visit Seoul website offered recommendations and a special hashtag event that gave people the chance to win flight tickets and hotel stays.
