“Buried Hearts” Tops April 2025 Drama Brand Reputation Rankings

“Buried Hearts” has taken the top spot in the drama brand reputation rankings for April, according to the Korea Corporate Reputation Research Institute. 

The rankings were determined by analyzing 72,118,648 brand big data points from 20 popular dramas aired between March 8 and April 8, 2025.

The brand reputation index is a metric that assesses a brand’s performance by analyzing big data, consumer behavior, and various value metrics.

The top 5 dramas for April are “Buried Hearts”, “The Art of Negotiation”, “Undercover High School”, “Cinderella Game”, and “When Life Gives You Tangerines”.

“Buried Heart” took the top spot with a brand reputation index of 8,149,590, comprising a participation index of 1,799,422, media index of 2,013,183, communication index of 1,532,114, community index of 1,235,557, and viewing index of 1,569,314. 

“The Art of Negotiation” ranked second with a brand reputation index of 7,142,091, featuring a participation index of 1,683,702, media index of 1,450,009, communication index of 1,361,807, community index of 1,691,101, and viewing index of 955,472. 

“Undercover High School” secured third place with a brand reputation index of 6,953,880, including a participation index of 1,686,212, media index of 1,275,460, communication index of 1,287,439, community index of 1,988,075, and viewing index of 716,694.

“Cinderella Game” ranked 4th with a brand reputation index of 5,591,161, consisting of a participation index of 944,219, media index of 1,111,746, communication index of 1,064,167, community index of 975,857, and viewership index of 1,495,173. 

“When Life Gives You Tangerines” secured 5th place with a brand reputation index of 5,444,504, featuring a participation index of 1,977,324, media index of 786,027, communication index of 939,214, community index of 876,964, and viewership index of 864,976.

Here are top 20 Kdramas for April 2025

1. “Buried Hearts”
2. “The Art of Negotiation”
3. “Undercover High School”
4. “Cinderella Game”
5. “When Life Gives You Tangerines”
6. “For Eagle Brothers”
7. “Divorce Insurance”
8. “Hyperknife”
9. “My Merry Marriage”
10. “The Potato Lab”
11. “Friendly Rivalry”
12. “The Witch”
13. “Mother & Mom”
14. “The Trauma Code: Heroes on Call”
15. “Weak Hero Class”
16. “Desperate Mrs. Seonju”
17. “Karma”
18. “Villain Everywhere”
19. “My Dearest Nemesis”
20. “Way Back Love”