Cha Eunwoo and Han So Hee appear as the lead models in GIORDANO’s Fall 2023 fashion film, released on August 11. The campaign presents them as a campus couple starting a new semester and highlights a cozy, romantic vibe through casual, layered outfits.
In the film, both actors wear understated, neutral-toned pieces ideal for early autumn, oversized sweaters, knit cardigans, button-ups, and light outerwear.
Their visuals, paired with minimal styling, align with GIORDANO’s relaxed, easy-to-wear image. Social media users respond positively to their chemistry, with fans hoping to see the two co-star in a future drama.
At the time of the campaign’s release, both actors are highly active in their respective careers. Cha Eunwoo, a member of ASTRO, is gaining popularity in acting and endorsements. In early 2023, he starred in Island and is confirmed for upcoming projects like the film Decibel and the drama A Good Day to Be a Dog. He also holds brand ambassador roles with The North Face and Dior Beauty Korea.
Han So Hee is also in demand. In July 2023, she gained attention for her appearance in Jungkook’s “Seven” music video, which trended globally. She is preparing for her next lead role in the Netflix original Gyeongseong Creature, opposite Park Seo Joon. Her work in earlier dramas like My Name, Nevertheless, and The World of the Married solidified her status as one of Korea’s most versatile young actresses.
GIORDANO selects Cha Eunwoo and Han So Hee as models to represent the MZ generation. The brand highlights their youthful appeal, clean visuals, and contemporary style.
