G-Dragon has been officially selected as the public relations ambassador for the 2025 Asia-Pacific Economic Cooperation (APEC) Summit, his agency Galaxy Corporation announced on Wednesday.
Galaxy Corporation, an entertainment tech firm specializing in AI, shared that the BIGBANG frontman will engage in various promotional efforts leading up to and during the summit. The agency stated,
We will actively support G-Dragon so that he can effectively convey his cultural influence and the future value of ent-tech to the world.
The 2025 APEC Leaders’ Summit will be held in Gyeongju, South Korea, from October 31 to November 1. The main venue for the event is the Gyeongju Hwabaek International Convention Center. APEC is a regional forum that promotes trade, economic cooperation, and sustainable development among 21 member economies.
As ambassador, G-Dragon will participate in official events and promotional content tied to the summit’s themes. His involvement is likely to increase awareness of APEC 2025 both in South Korea and overseas.
A promotional video produced by Dolphin Kidnapping Group will focus on APEC’s vision of global connection and innovation.
The APEC Preparatory Committee revealed the reason for appointing the “TOO BAD” rapper as the ambassador, stating
G-Dragon is a symbol of creativity and innovation, and is the optimal person to effectively convey the values of connectivity and sustainability that APEC strives for, both domestically and internationally. By appointing G-Dragon, who has global influence, we expect to further increase international attention to the APEC summit.
With 100 days to go, his appointment is expected to boost interest across age groups and highlight Korea’s strength in culture and entertainment technology.
On the work front, G-Dragon is performing in major cities around the world as part of his world tour, Übermensch, which began in March. Next, he will perform in Jakarta (July 25-26) and Hong Kong (August 8-10).
