IU Leaves Fans Intrigued with Captivating Concept Photos for ‘The Winning’

IU’s unique visuals have piqued everyone’s curiosity. 

On February 1st at midnight, EDAM Entertainment dropped the I Win version of IU’s concept photo for ‘The Winning’ on official social media channels.

IU’s transformation for the upcoming album is grabbing a lot of attention. She rocked a blonde hairstyle and a chic halter neck dress. Plus, she looked effortlessly trendy in a mint-colored dress. 

IU made a bold statement with a unique choice of accessory: a large receipt. She even had mysterious phrases written on it. To top it off, she posed with half of her face covered by the receipt. 

IU’s pre-release single Love Wins All is a massive hit. It reached the top of the Melon Top 100 and Hot 100 just an hour after its release. It achieved a perfect all-kill on the music charts. It’s #1 on Genie, Bugs, Flo, and Vibe’s daily charts, #1 on the YouTube Music weekly chart, and #1 on the iChart weekly chart. 

IU is dropping the full song The Winning on all major music platforms at 6 PM on February 20. The physical album will also be officially released on the same day. 

In other news, IU is set to star in Netflix’s When Life Gives You Tangerines opposite Park Bogum.