Global superstars j-hope, Yuta, Gong Yoo, BamBam, and Jackson Wang recently lit up Paris Fashion Week at the Louis Vuitton Men’s SS26 show. The creative director Pharrell Williams presented his latest men’s collection at the iconic Place Georges-Pompidou in Paris.
In January, j-hope and Pharrell Williams participated as featured artists in the collaborative song, “LV Bag,” by Don Toliver and Speedy, which premiered during the LV Show. This time, Doechii and Tyler, the Creator teased a preview of their upcoming song “Get Right” (Prod. Pharrell).
Besides the Asian representatives of the brand, LV Men’s Spring/Summer 2026 show was attended by Future, Beyoncé, Jay-Z, Oli, Antoine Dupont, Spike Lee, Miles Caton, Anok Yai, Jacob Rott, and more.
The runway show was part of Paris Fashion Week Men’s, which is scheduled to run from June 24-29.
j‑hope looked effortlessly cool in a crisp white shirt layered under a rich chocolate brown two-piece suit, accented by a matching pink tie and duffel bag.
The BTS rapper accessorized his look with tuna and lobster pins. Fans couldn’t help but gush over his stylish look and choice of accessories. He was seated next to VVIP guests like Beyoncé, Jay-Z, and Future.
Since being named a Louis Vuitton ambassador in February 2023, j-hope was unable to attend many of the brand’s shows due to his military service, which lasted from April 2023 to October 2024. After his discharge, this marks his second appearance at Paris Fashion Week.
Yuta, an NCT member, arrived in a FW25 Men’s collection runway-exclusive jacket paired with a long-sleeved shirt, wide-leg pants, a pearl tie, an LV White Graffiti shopper tote, and rider boots. He accessorized the look with the brand’s Le Damier de bracelet, Tambour automatic 40mm watch, sunglasses, and earrings.
Gong Yoo stood out in a tailored navy blazer paired with blue jeans. The Korean actor grabbed attention for his sophisticated style and has been attending LV events for quite some time now.
BamBam has been collaborating with Louis Vuitton for years. Last year, the GOT7 member was officially appointed house ambassador and has since attended multiple LV events as a representative. BamBam sported a black kimono-cut leather jacket with personalized themed jewelry and bright details.
Another GOT7 member Jackson Wang showed up in a polka-dot collarless jacket and utility pants, paired with LV ButterSoft sneakers and pink sunglasses.
As for the SS26 collection itself, Pharrell fused Indian and British countryside influences for a fresh, travel-ready aesthetic.
Pharrell’s design paired casual, earthy tones—like olive, beige, and navy—with functional yet polished pieces. The collection featured lightweight, pleated trousers, striped coats, and embellished workwear, chunky sandals, and boots.
The silhouettes were clean yet roomy, made for movement and comfort. Pharrell also incorporated playful motifs, such as palm trees, elephants, and embroidered birds, which appeared on denim, coats, and accessories.
