Tuesday, September 30, 2025
  • Home
  • About Us
  • Contact Us
  • Disclaimer
  • Privacy Policy
  • Terms and Conditions
K-POP NEWSWIRE
  • Home
  • TOP STORIES
  • BTS
  • KDRAMA
  • KPOP
  • ENTERTAINMENT
  • FASHION
  • TOURS
  • GLOBAL
No Result
View All Result
K-POP Newswire
  • Home
  • TOP STORIES
  • BTS
  • KDRAMA
  • KPOP
  • ENTERTAINMENT
  • FASHION
  • TOURS
  • GLOBAL
No Result
View All Result
K-POP Newswire
No Result
View All Result
Home FASHION

Jennie’s Move from Gentle Monster to Ray-Ban Could Shake Up Smart Glasses Industry

Shumaila Ejaz by Shumaila Ejaz
9 September 2025
in FASHION
0
Jennie at Ray-Ban pop-up event in Seoul
76
SHARES
1.2k
VIEWS
Share on FacebookShare on TwitterWhatsApp

BLACKPINK’s Jennie has quietly shifted the balance of the fashion and tech worlds with just a single appearance at a Ray-Ban event.

You might also like

BLACKPINK’s Rosé Stuns in Satin Romper at Saint Laurent SS26 Paris Fashion Week Show

BTS’s RM, MEOVV’s Sooin, and Stray Kids’ I.N Take Over Bottega Veneta’s SS26 Show in Milan

Hyunjin and ALLDAY PROJECT Celebrate Versace’s Bold New Era at SS26 Show

Earlier this month, she was seen at Ray-Ban’s pop-up store in Seoul, wearing the brand’s “Wayfarer Puffer Black” sunglasses and tagging them on Instagram with #rayban. 

She was the only Korean artist invited by the brand; no other celebrity attended the pop-up event. The post strongly suggested that her modeling contract with Gentle Monster had expired, since such agreements usually prevent wearing a competitor’s products.

Jennie’s departure is significant because she helped define Gentle Monster’s global image. Since joining the brand in the late 2010s, she became closely tied to its identity. Sunglasses she endorsed with ‘Jentle Salon’ collections became bestsellers around the world. 

This influence fueled international growth, led to a 60 billion won investment from luxury giant LVMH, and pushed parent company I.I. Combined to report sales of 789.1 billion won in 2024, with overseas revenue making up 38 percent. 

Industry watchers note that Jennie was not just an ambassador but almost synonymous with Gentle Monster among the MZ generation.

Her exit matters even more now because Gentle Monster is part of a three-way alliance with Google and Samsung Electronics. Last year, Google invested 145 billion won for a 4 percent stake in the brand to strengthen cooperation on Android XR smart glasses. 

Under the plan, Samsung would provide hardware, Google the operating system, and Gentle Monster the design. Jennie’s global influence was seen as an advantage that could make these devices desirable as lifestyle products. Without her, Google and Samsung face an unexpected challenge as they prepare to launch.

Meanwhile, Meta has been expanding its collaboration with Ray-Ban, which already dominates the smart glasses market with more than 70 percent of global shipments. Jennie appearing in Ray-Ban products could tilt momentum further toward Meta. 

If she formally becomes a Ray-Ban ambassador, Meta would gain not only a powerful brand but also one of K-pop’s most influential figures. There is no doubt she has the power to sway consumers worldwide.

Gentle Monster has worked with many global stars, including soccer star Son Heung Min and Tilda Swinton. Reports suggest aespa’s Karina may take over as the new face. But matching Jennie’s unique impact will be difficult. 

The phrase “Gentle Monster equals Jennie” has been widely used among fans and consumers, and shows how closely she was linked to the label’s image.

The smart glasses market is becoming increasingly competitive, with Apple planning its own AI-powered glasses by the end of next year. Google, Samsung, and Gentle Monster have not yet announced a release date for their product. Success may now rely less on celebrity endorsements and more on the glasses’ practical features, including AI integration, real-time translation, and navigation.

However, without Jennie, the partnership loses a figure who could attract global attention and fan support.

Share30Tweet19Send
Shumaila Ejaz

Shumaila Ejaz

Recommended For You

BLACKPINK's ROSÉ at Saint Laurent SS26 Show in Paris
FASHION

BLACKPINK’s Rosé Stuns in Satin Romper at Saint Laurent SS26 Paris Fashion Week Show

by Shumaila Ejaz
30 September 2025
BTS RM, MEOVV's Sooin, and Stray Kids' I.N at Bottega Veneta SS26 show
FASHION

BTS’s RM, MEOVV’s Sooin, and Stray Kids’ I.N Take Over Bottega Veneta’s SS26 Show in Milan

by Shumaila Ejaz
28 September 2025
Hyunjin and ALLDAY Project at Versace SS26 Show in Milan
FASHION

Hyunjin and ALLDAY PROJECT Celebrate Versace’s Bold New Era at SS26 Show

by Shumaila Ejaz
27 September 2025
S.Coups walking the runway for BOS SS26 Show
FASHION

S.Coups Walks BOSS Spring/Summer 2026 Show at Milan Fashion Week

by Hina Ejaz
25 September 2025
ITZY's Yuna and Stray Kids Bang Chan at Fendi SS26 Show in Milan
FASHION

ITZY’s Yuna and Stray Kids’ Bang Chan Wow in Fendi Looks at Milan Fashion Week

by Shumaila Ejaz
24 September 2025
Next Post
Stray Kids Felix in a campaign image for Gong Cha

Stray Kids’ Felix Birthday Celebration Kicks Off with Gong Cha Campaigns

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Categories

  • BTS
  • ENTERTAINMENT
  • FASHION
  • GLOBAL
  • KDRAMA
  • KPOP
  • TOP STORIES
  • TOURS
Facebook Twitter Instagram Pinterest Whatsapp

K-Pop Newswire

Catch the freshest K-pop news, K-drama updates, fashion trends, and entertainment buzz. From BTS to the latest fashion hits, K-Pop Newswire covers it all.

Categories

  • BTS
  • ENTERTAINMENT
  • FASHION
  • GLOBAL
  • KDRAMA
  • KPOP
  • TOP STORIES
  • TOURS

Useful Links

  • Home
  • About Us
  • Contact Us
  • Disclaimer
  • Privacy Policy
  • Terms and Conditions

Copyright © 2024 K-Pop News Wire | All Rights Reserved.

No Result
View All Result
  • Home
  • TOP STORIES
  • BTS
  • KDRAMA
  • KPOP
  • ENTERTAINMENT
  • FASHION
  • TOURS
  • GLOBAL

Copyright © 2024 K-Pop News Wire | All Rights Reserved.